Walled Garden Advertising Meaning. Walled garden is a website that is configured to restrict users to specific resources and find it difficult or impossible to access other web resources. The term “walled garden” dates back to the times of pioneering us telecoms.
What is walled garden advertising? A walled garden is a closed ecosystem in which all the operations are controlled by the ecosystem operator. “this is a form of walled garden in the same way you have facebook or google,” said jon mansell, vp of marketplace innovation at magna global, during a panel hosted by tencent at advertising week on monday.
As a refresher, a walled garden in advertising is a closed ecosystem where the company running the ecosystem tightly controls access (or doesn’t allow access) to outside applications, content.
On many wikis, wikipedia included, a walled garden is a set of pages or articles that link to each other, but do not have any links to or from anything outside the group. Walled gardens and dark pools can provide confidence, theoretically anyway, that the administrator of the garden/pool has the wherewithal to match buyers and sellers and to be fair to each. As the old adage goes ‘you can’t run before you can walk’ meaning you have to master the basics before moving to more advanced capabilities. A good example of a walled garden is the facebook audience network.
